Blaming and Shaming

Blaming and Shaming

Is climate change really my problem? Isn't the problem with the utilities or data centers? Isn't the problem with Exxon or Shell??

We are all tempted to blame Big Oil or utilities. Or, we might feel the need to shame Taylor Swift for flying her private plane all over. We could also blame the evil corporations and capitalism for our climate problem. Indeed, we could shame and blame lots of people for climate change, but that won’t solve the problem.

The problem is consumption or overconsumption of fossil fuels. Fossil fuels are used to make products, and fuel our homes and vehicles. The more we buy the more we emit. Plain and simple. If we all quit purchasing gasoline for our cars, ‘BIG OIL’ would soon become ‘little oil’.

Despite what you might think, companies across the world are working hard to reduce their climate impacts with goals of Net-Zero by 2030 or 2050. Is this good enough? Could they do better? Of course! But, are we holding companies to higher standards than we hold ourselves?

And yes, we can hope for different policies, incentives, or regulatory changes to our energy system. But, as we wait for government or capitalism to "do better" the planet continues to warm. As we wait for technology or policies or AI to save us, the planet continues to warm.

We demand companies to commit to emission reductions, but what are WE doing to reduce our emissions?

What is your Net-Zero Goal? How are you getting there? How are you tracking your reductions?

To be clear, personal Net Zero is likely not achievable; hence, our goal is simple: start by reducing your carbon footprint by 10%. That's what this movement is all about: Helping us all commit to real reductions in our carbon footprint to slow climate change right now, this year, tomorrow!